Sildenafil and Viagra Tablet Prices and Where to Buy Them
Sildenafil and Viagra contain the same active ingredient, sildenafil citrate, and they cost very different amounts. That single fact explains most of what you need to know about pricing in this category.
The confusing part is not the gap. It is that almost no two price figures you see are measuring the same thing. One is a pack price, one is a price per tablet, one is a starting price for the smallest strength, and one is a discounted figure that is not the standard price at all.
This page sets out what each of those actually means, how to work out a cost comparison you can trust, and what buying safely from a UK registered pharmacy involves.
Key things to know
- Price per tablet is the only figure that compares. Pack prices differ because pack sizes differ, so divide before you compare
- Sildenafil and Viagra contain the same active ingredient, so the price difference is not a difference in what the tablet does
- A displayed price may already include a discount. The standard price is the one to compare against
- Prescription versions require a prescription. Viagra Connect 50mg is available from UK pharmacies following an appropriate pharmacist assessment
- A private prescription is normal here, and the consultation is part of the supply rather than an add-on service you buy separately
- Check the pharmacy is on the GPhC register before you buy from anywhere
- Sildenafil is usually taken about one hour before sexual activity, and works only when sexual stimulation is present
- Treatment suitability depends on an individual clinical assessment, including your symptoms and medical history
What You Are Actually Looking At
The price you see for sildenafil or Viagra depends on four things: which product it is, the strength, the pack size, and whether the figure shown is the standard price or a discounted one.
Those four variables are why two pages can quote wildly different numbers for what looks like the same medicine. Neither is wrong. They are measuring different things.
Price Per Tablet
The price per tablet is the number that lets you compare anything with anything.
To get it, take the pack price and divide by the number of tablets in the pack. That is the whole method, and it is worth doing by hand rather than trusting a headline figure, because "from" prices usually describe the smallest pack of the lowest strength.
| What you see | What it usually means |
|---|---|
| A "from" price | The starting point across all strengths and pack sizes, not the price of what you will buy |
| A pack price | The total for that specific pack size and strength |
| A price per tablet | Pack price divided by tablet count |
| A crossed out price | A standard price shown next to a reduced one |
Work in price per tablet and the comparison becomes simple. Work in headline figures and it stays confusing.
Why Pack Size Matters
Pack size usually moves the per tablet cost more than anything else on the page.
Larger packs generally bring the per tablet figure down, because the cost of dispensing, packing and delivering is spread across more tablets. That is the ordinary economics of it rather than a promotion.
The practical consequence is that a larger pack can look more expensive and still cost less per tablet. It can also be the wrong choice, because quantity is a clinical decision your prescriber makes with you, not a way to lower a unit price. Buy the quantity that was prescribed.
What Strength Changes
Strength does affect price, but not in a way that helps you plan.
Different strengths of the same medicine can carry different prices, and the relationship between them is not proportional. A higher strength is not automatically double the price of a lower one.
More importantly, strength is not something to select on price. Which strength is appropriate for you is decided during the clinical assessment. Your prescriber will determine the appropriate treatment, and the price of a strength is not a reason to ask for it.
The Branded and Generic Gap
Sildenafil is the active substance in Viagra. A UK generic must have the same active substance as the reference medicinal product, the same pharmaceutical form, and must have been shown to be bioequivalent to it before it can be licensed at all.
The price difference does not by itself indicate a difference in clinical effectiveness. Licensed generic sildenafil must meet regulatory requirements, including bioequivalence to the reference product, and it is usually available at a lower price.
While a patent is in force, one supplier makes the medicine, and the price reflects the cost of development and the absence of competition. Once the patent expired, other companies could license their own versions through a shorter route, because the original evidence package had already established that the substance works. Competition then pushed the price down.
| Product | Standard starting price |
|---|---|
| Sildenafil tablets | £3.59 |
That is a standard starting price at the time of writing, not a discounted or first order price, and prices change. Check the live pack price for the pack size and strength you would actually buy, and do the per tablet division on that figure rather than on the starting price.
The branded product costs several times more than the generic for the same active ingredient at the same strength. That is the shape of the market rather than a claim about either product.
Comparing Cost Over a Year
A single pack price tells you very little. What matters is what treatment costs you over the time you actually use it.
Here is the method, in four steps:
- Find the per tablet price. Pack price divided by tablet count, for the pack and strength you would genuinely buy
- Estimate your real usage. Not your best case, your typical month
- Multiply out. Per tablet price times tablets per month times twelve
- Add anything that sits outside the pack price. Delivery, and any separate charge the supplier applies
Worked through honestly, that number is often quite different from the impression a headline price gives. It is also the only figure that lets you compare a branded product against a generic in a way that means anything.
A Worked Example
The numbers below are illustrative arithmetic rather than a price quotation. Use your own live figures.
Suppose a pack of eight tablets costs £16.00. That is £2.00 per tablet. If your typical use is four tablets a month, the monthly cost is £8.00 and the annual cost is £96.00.
Now suppose a different pack of four tablets costs £9.60. That is £2.40 per tablet, so the same four tablets a month costs £9.60 a month and £115.20 a year. The difference between the two is £19.20 over twelve months, which the pack prices on their own do not show you.
Run the same arithmetic on a branded product at several times the per tablet figure and the annual gap becomes the largest number on the page. That is the comparison worth making, and it takes about a minute.
Two cautions on using it. The pack you choose should be the one you were prescribed, not the one with the best unit economics. And if delivery is charged separately by any supplier you are comparing, add twelve months of it before you decide.
Value for Money
Value for money in prescription medicine is not the same as a low price, and treating them as identical is where people get caught out.
Four things belong in the calculation:
- Whether the supplier is a registered UK pharmacy. A medicine from an unverified source has no value at any price
- Whether a prescriber assessed you. The assessment is what makes the supply legal and appropriate
- The total over a year, not the price of a first pack
- Whether delivery and any other charge is included in the figure quoted
MHRA guidance is direct on the first of those: where medicines come from unverified sources, there is no guarantee they are safe or effective.
Why Nobody Can Promise the Cheapest
No supplier can honestly promise to be the lowest priced, because prices in this category move constantly as generic supply changes.
What you can do is compare on a like for like basis. Take the standard price, not a promotional one. Take the same strength. Take the same pack size. Divide by tablet count. Compare those figures rather than the numbers in the headlines.
Then apply the safety test before the price test. A figure that looks unusually low from a supplier you cannot verify on the GPhC register is not a bargain, it is an unknown.
Where to Buy in the UK
Prescription versions of sildenafil and Viagra require a prescription in the UK. Viagra Connect 50mg is available as a pharmacy medicine following a pharmacist assessment.
A prescription-only medicine cannot legally be sold without a prescription, and it cannot be supplied by anyone other than a registered pharmacy working under a prescriber's authorisation. Any seller offering either medicine without a prescription is operating outside UK law, whatever the site looks like.
What a Legitimate Purchase Looks Like
A lawful purchase in the UK has the same shape wherever you make it:
- You complete a clinical assessment. A questionnaire covering your medical history, your current medicines and the absolute exclusions
- A prescriber reviews it. A UK registered prescriber decides whether treatment is appropriate, and which treatment
- A prescription is issued if it is appropriate, or declined if it is not
- A registered pharmacy dispenses it against that prescription
- The medicine is supplied to you with a dispensing label and a patient information leaflet
If any of those steps is missing, the supply is not legitimate. The most common thing missing is the second one.

Buying in Person
Searches for a nearby supplier or an in-store purchase all resolve the same way: a prescription is required in person exactly as it is online.
Being physically present in a shop does not change the legal position. A pharmacy can only hand over a prescription-only medicine against a prescription, so an in-store purchase still requires a prescriber to have assessed you first.
That is why an online consultation with UK registered prescribers covers the same ground a face-to-face assessment would. The assessment is the requirement, not the location.
How to Check a Pharmacy Is Registered
This takes two minutes and it is the single most useful thing you can do before buying.
- Find the GPhC registration number. A registered pharmacy displays it. Ours is 9012878
- Check it on the GPhC register. The regulator publishes the register of pharmacies and pharmacy professionals
- Confirm there is a real assessment. A site that sells a prescription-only medicine with no clinical questions is not operating lawfully
- Look for a named prescribing route. Who is assessing you, and are they UK registered
Do that check before you compare prices, not after. It removes most of the risk in this category in one step.
Private Prescriptions and What Is Included
When these treatments are obtained privately, the cost is paid by the patient rather than through NHS prescribing.
A private prescription is one issued outside publicly funded care, by a prescriber acting privately.
For an online supply, the assessment, the prescribing decision and the dispensing usually sit together as one process. You complete the consultation, a prescriber reviews it, and if treatment is appropriate a registered pharmacy dispenses it. The price you see against the product is normally the price of that supply.
What matters is that the process is real, not that it is quick. A prescriber who declines to prescribe is doing the job correctly.
What Is and Is Not Included
Read any price with these questions in mind:
| Question | Why it matters |
|---|---|
| Is the consultation included? | It should be part of the supply, not a separate purchase |
| Is delivery included? | A low pack price with a separate charge may cost more overall |
| Is this the standard price? | A discounted figure is not a basis for comparison |
| Which pack size is quoted? | A starting price usually describes the smallest pack |
Our standard prices are published per pack, with no separate delivery charge on standard orders. Check the live figure for the pack you want, because prices change.
Delivery
Delivery is part of the total cost, so it belongs in the comparison rather than in the small print.
Three things to check on any supplier, including this one:
- Whether delivery is charged separately or included in the pack price
- What the packaging looks like. Plain unbranded packaging is standard practice for this category
- What happens if the delivery fails. A supplier should tell you before you order, not after
We supply plain unbranded packaging on every order, and standard orders carry no separate delivery charge. That matters for a cost comparison, because a delivery charge applied per order is paid every time you reorder, not once.
How to Read an Offer
A promotional price is a real saving on the day, and it is not a comparison figure.
The distinction matters because a discounted price sitting beside another supplier's standard price is not a like for like comparison. It will look better than it is, and it will not be the price you pay on a repeat order once the promotion ends.
Three practical rules:
- Compare standard price against standard price. Then look at what any offer does to it
- Check whether an offer applies to first orders only. A first order price is not your ongoing cost
- Recalculate the per tablet figure after the offer, not before
None of this means an offer is a trap. It means it belongs in a different column of the comparison.
How Sildenafil Is Taken
Sildenafil tablets come in 25mg, 50mg and 100mg strengths, with the usual starting dose being 50mg. It is generally taken about one hour before planned activity, and no more than one tablet should be taken in any 24-hour period.
Taking sildenafil on an empty stomach generally allows it to reach peak blood concentrations sooner, and a high-fat meal can delay absorption.
It helps improve blood flow to the penis by supporting the body's natural erectile response, and works only when sexual stimulation is present. Clinical trials have shown that sildenafil can significantly improve erectile function in many men, with 74% reporting improved erections at the 50mg strength.
Side Effects and Precautions
Common side effects include headache, flushing, indigestion, nasal congestion and dizziness. Many are mild and temporary, but persistent, severe or concerning symptoms should be discussed with a healthcare professional.
Avoid grapefruit juice while taking sildenafil, as it can affect sildenafil exposure. Large amounts of alcohol can make it harder to achieve an erection. If you regularly consume either, discuss it with your pharmacist or prescriber.
Sildenafil must not be taken with nitrate medicines, because the combination can cause a dangerous fall in blood pressure. Anyone with cardiovascular disease or a history of heart attack should have their suitability assessed before treatment.
Always disclose every medicine and supplement you take to your prescriber. Suspected side effects can be reported through the MHRA Yellow Card scheme.
Other Treatment Options
Other PDE5 inhibitors offer different durations and dosing options. Tadalafil can last up to 36 hours, vardenafil is available in 5mg, 10mg and 20mg, and avanafil is available in 50mg, 100mg and 200mg.
Non-oral options such as alprostadil products may be considered for some men who cannot use, or prefer not to use, oral PDE5 inhibitors.
The full range of licensed options is on the erectile dysfunction treatments page.
What Price Should Never Decide
Some things in this category are clinical decisions, and price has no part in them.
- Which strength you take. That is decided in the assessment, not by what a strength costs
- How many tablets you take. Do not take extra tablets or combine doses to increase the strength unless your prescriber specifically tells you to
- Whether treatment is appropriate at all. That is what the assessment exists to answer
- Whether to buy without a prescription. There is no price at which that is a reasonable trade
Safety Points That Apply Whatever You Pay
- Neither medicine may be taken with nitrates, nitric oxide donors, nicorandil, amyl nitrite or riociguat
- Low blood pressure and uncontrolled high blood pressure are contraindications
- Tell the prescriber every medicine you take, including occasional ones and anything bought without a prescription
- Stay with the strength and quantity on your dispensing label
- Never combine sildenafil with another medicine in the same class
Seek medical attention immediately for chest pain, fainting, an erection lasting longer than 4 hours, a sudden decrease or loss of vision or hearing, or an allergic reaction.
This medicine should only be used under the supervision of an appropriately qualified prescriber. Results vary between individuals.